Portfolio · Case study
Genuine Global Care
A leading home care agency, founded in Lincoln, NE and now serving Lincoln & Omaha NE, Dallas TX, Louisville KY and more. KGY Digital is their full marketing team, from design and copy to photography, video, SEO and ads.
Growth System client
About the project
We're proud to be the marketing team behind Genuine Global Care's digital outreach, helping them strengthen their image and generate leads. Through close collaboration, we built a comprehensive strategy:
- A website redesign that makes it easy for families to find what they need
- A content marketing campaign that generates high-quality leads
- Organic social media that builds brand awareness
- A pay-per-click advertising campaign that drives traffic to GGC's website
Everything, done by KGY
One team handles every piece, so the brand, message and results stay consistent.
Powered by the Home Care Growth System CRM
As a Growth System client, Genuine Global Care runs on our Home Care Growth System CRM. It automates client intake and caregiver recruitment: every family inquiry and job application is captured, followed up and tracked, so no warm lead slips through the cracks.
See the Home Care CRMWeb
Site traffic increase
We started by completely redeveloping their website, focusing on design and usability to attract more visitors and clearly communicate GGC's mission and impact.
Social
Social media engagement
We turned our attention to social media marketing, primarily leveraging Facebook to build awareness among potential clients and families.
Ads
New inflow of leads
An ongoing pay-per-click campaign continues to scale GGC's website traffic and bring in new client and caregiver inquiries.
Video ad production
Video content produced for Genuine Global Care's social and paid campaigns.
Website & print over the years
Social media content
Recruitment campaigns, care education, client stories and team highlights created for Genuine Global Care.
“Thank you to KGY Digital for the amazing job you did for our company. Genuine Global Care is thankful for all your dedication and hard work on our digital marketing. Through that great work we are now getting clientele leads and referrals through our site, and we have also hired caregivers who applied through our website, which cuts our bill from hiring through other platforms.”
Ready to grow your agency like Genuine Global Care?
Website, marketing, phone, SMS and an automated CRM, all in one system.