Pay-per-click advertising
Reach families and caregivers who are looking right now.
PPC puts your agency in front of the right people at the right time, and you only pay when someone clicks. It's one of the fastest ways to generate client inquiries and caregiver applicants.
Why choose our PPC services?
- More website traffic
- Higher-quality leads
- Better conversion rates
- Stronger brand visibility
- Better return on your ad budget
Every channel where your next client is searching
We work together to decide the best channels for your goals, then put your budget where it performs.
Google Ads
Show up the moment families search for care. We build targeted Google Search campaigns, plus YouTube video ads and Display ads across Google's network of millions of websites, then track every call, form and click.
Microsoft Bing Ads
Bing reaches more adults than most people realize, especially older searchers and adult children researching care on work computers. Often lower cost per click than Google.
Meta Ads (Facebook & Instagram)
Reach families and caregivers where they spend time every day, with precise local targeting for client campaigns and caregiver recruiting.
LinkedIn Ads
Connect with referral partners, discharge planners, case managers and professionals in your service area.
ChatGPT Ads
Be visible as people turn to AI assistants for answers about care, as this new ad channel opens up.
TikTok Ads
Short-form video that builds awareness and attracts younger caregivers to your open positions.
Plus X, Pinterest, Quora, YouTube, Nextdoor and every other channel that fits your audience.
PPC pricing
Monthly prices include management and ad spend.
PPC Starter
$1,700/mo
- $500 management fee
- $1,200 ad spend
Option to increase ad spend up to $2,900
PPC Standard
$3,900/mo
- $900 management fee
- $3,000 ad spend
Option to increase ad spend up to $7,500
PPC Premium
$9,400/mo
- $1,900 management fee
- $7,500 ad spend
Option to increase ad spend up to $10,000
$10k+ Budgets
Custom plan
Spending more than $10,000 a month on ads? Let's build a plan around your markets and goals.
Contact UsThe Growth System package includes its stated monthly advertising budget. Compare packages
What you can expect
Expertise
PPC specialists who know what works for home care and local businesses.
Custom strategy
Campaigns built around your goals, service area and budget, not a template.
Transparent reporting
Clear results so you always know where your money goes and what it brings in.
Continuous optimization
We refine keywords, audiences, ads and budgets every month to improve results.
Frequently asked questions
Which advertising channels will you use?
We work together to choose the best mix for your goals and market. Your ad spend is spread across the channels that perform best, and we adjust as results come in.
Is ad spend included in the price?
Yes. Each plan's monthly price includes both our management fee and your ad spend. You can increase ad spend up to the limit shown on each plan.
What if my budget is over $10,000 a month?
Contact us and we will build a custom plan around your budget, markets and goals.
Do you only work with home care agencies?
Home care is our specialty, but we run PPC campaigns for all kinds of businesses.
Ready to fill your schedule with clients and caregivers?
Tell us about your agency and goals, and we'll recommend the right channels and budget.