KGY Digital

Compare our three home care packages.

Setup fee, monthly price and exactly what is included in each one.

Website Launch

$995 setup + $99/mo

You need a professional online presence.

Website

  • Professional home care website (up to seven core pages)
  • Website copywriting and mobile friendly design
  • Client inquiry form and caregiver application
  • Domain name included (.com, .net or .org)
  • Hosting, SSL, maintenance and website analytics
  • Search engine and AI search foundations — Basic

Communications and CRM

  • Professional business email address
Start Website Launch
Most popular

Business System

$2,695 setup + $399/mo

You want your inquiries, conversations and caregiver applicants in one system.

Website

  • Professional home care website (up to seven core pages)
  • Website copywriting and mobile friendly design
  • Client inquiry form and caregiver application
  • Domain name included (.com, .net or .org)
  • Hosting, SSL, maintenance and website analytics
  • Search engine and AI search foundations — Basic

Communications and CRM

  • Professional business email address
  • Business phone and SMS with call recording
  • Automated missed call text back
  • Appointment scheduling and automated reminders
  • Home Care CRM contact database
  • Client intake and caregiver recruitment pipelines
  • Onboarding sessions and training video

Marketing and advertising

  • Caregiver recruitment campaign
  • Advertising budget included each month — $100 caregiver ads

Monthly allowances

  • Local business phone number — 1 included
  • Calling minutes — 1,500
  • SMS segments — 1,000
  • CRM emails — 10,000
  • Call recording retention — ~90 days
Start Business System

Growth System

$3,495 setup + $3,995/mo

You want active marketing to reach families and recruit caregivers.

Website

  • Professional home care website (up to seven core pages)
  • Website copywriting and mobile friendly design
  • Client inquiry form and caregiver application
  • Domain name included (.com, .net or .org)
  • Hosting, SSL, maintenance and website analytics
  • Search engine and AI search foundations — Advanced, ongoing
  • Website updates for included marketing work

Communications and CRM

  • Professional business email address
  • Business phone and SMS with call recording
  • Automated missed call text back
  • Appointment scheduling and automated reminders
  • Home Care CRM contact database
  • Client intake and caregiver recruitment pipelines
  • Client and caregiver follow up workflows
  • Onboarding sessions and training video

Marketing and advertising

  • Caregiver recruitment campaign
  • Advertising budget included each month — $2,000 total
  • Google Business Profile optimization
  • Local SEO with monthly SEO and content work
  • Review generation system
  • Lead generation campaigns and landing pages

Monthly allowances

  • Local business phone number — 1 included
  • Calling minutes — 3,000
  • SMS segments — 2,500
  • CRM emails — 25,000
  • Call recording retention — ~90 days
Start Growth System

Additional usage, optional mailboxes and advertising above the included budget may cost more.

A closer look at each package.

Website Launch

Give people confidence before they ever call.

$995 setup + $99/month

Your agency gets a professional website that explains what you do and gives families and caregivers a clear next step. Your monthly hosting is included, and you never have to worry about renewing your domain name, hosting or business email. We take care of all of it and everything in between. We also write the words on your website ourselves and carefully choose the photos, and you are welcome to bring your own.

Included

  • Professional home care website with up to seven core pages
  • Domain name included (.com, .net or .org), plus hosting, SSL and maintenance
  • Monthly hosting included, with your domain, hosting and email renewals handled for you
  • One professional business email address at your domain
  • Client inquiry form and caregiver application
  • Professional copywriting written for your agency
  • Carefully selected photography, or use your own photos
  • Mobile friendly design
  • Basic search engine and AI search foundations
  • Website analytics
Start Website Launch

Business System

Most popular

The tools to help your agency grow and keep up.

$2,695 setup + $399/month

Everything in Website Launch, plus the systems to help you grow. Keep business calls, texts and emails together, follow up when you miss a call and give people an easy way to book an appointment.

Included

  • Everything in Website Launch: website, domain name, hosting and one professional business email address at your domain
  • Professional business phone and SMS with call recording, integrated with email in one place
  • Automated missed call text back to help you follow up when you cannot answer
  • Appointment scheduling and automated reminders sent to clients, caregivers and business contacts
  • Client intake pipeline to track new inquiries
  • Caregiver recruitment pipeline to track applicants
  • Home Care CRM: a contact database to manage inquiries, applicants and conversations
  • A simple caregiver recruitment campaign with $100/month in Meta advertising included to invite applications
  • Onboarding with two sessions and a training video; additional support available upon request

Your monthly communications allowance

  • One professional business email address
  • One local business phone number
  • 1,500 calling minutes
  • 1,000 SMS segments
  • 10,000 CRM emails
  • Call recording with approximately 90 days of recording retention

The caregiver campaign is a starting point for bringing applicants into your recruitment pipeline. Advertising results vary by location and the positions you are filling.

Start Business System

Growth System

Help more families find you when they need care.

$3,495 setup + $3,995/month

Everything in Business System, plus more aggressive advertising aimed at generating client inquiries and caregiver applications, alongside ongoing work to improve your search visibility.

Included

  • Everything in Business System: website, domain name, hosting, professional business email, business phone, SMS and Home Care CRM
  • Lead generation campaign management and dedicated campaign landing pages
  • Google Business Profile optimization
  • Local Search Engine Optimization (SEO)
  • Technical website SEO and AI search optimization
  • Review generation system
  • Monthly SEO and content work, including service area and location content and blog content
  • Client and caregiver follow up workflows
  • Website updates as needed for the included marketing work
  • $2,000/month in advertising included
How the included advertising is planned
  • $1,800/month for Google Search Ads to reach people searching for home care
  • $200/month for Meta Ads to recruit caregivers

That is the full $2,000 monthly advertising budget. The caregiver advertising included with Business System is part of this total, not an extra charge or an extra $100 budget. We can adjust the split to fit your agency's priorities.

Your monthly communications allowance

  • One professional business email address
  • One local business phone number
  • 3,000 calling minutes
  • 2,500 SMS segments
  • 25,000 CRM emails
  • Call recording with approximately 90 days of recording retention

Growth System is designed to put your agency in front of families searching for care while building longer term visibility. The number of inquiries and new clients depends on your market, services and how your team follows up.

Start Growth System

Use the system without counting every message.

Business System and Growth System include phone, text and CRM email usage for everyday agency activity. Website Launch includes one professional business email address. If your agency needs more than its monthly allowance, we will show the additional usage rates in your agreement. Extra mailboxes and phone numbers can be added when needed.

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